2023 Crystal Awards

Finalists

Are you a Finalist? Scroll down to find out.

Advertising

Subcategory
Company
Campaign
Magazine
College of Arts & Media Sam Houston State University
CAM Magazine, 4th Edition
Insperity
Insperity Magazine: The Great Resignation
Newspaper
KelseyCare Advantage
KelseyCare Advantage - “Get More Without Paying More” Hispanic Newspaper Ad
KelseyCare Advantage
KelseyCare Advantage - “Get More Without Paying More” Newspaper FSI
Paid Display: Billboard
KelseyCare Advantage
KelseyCare Advantage - “5 Stars”
KelseyCare Advantage
KelseyCare Advantage - “Can Your Medicare Plan Say This?”
Satori
Gateway Outdoor Campaign
Paid Display: Online
Houston Chronicle
The Witte Museum: The Power of Poison
Paid Social Media: Campaign
CKP
Real McDonald's Success Stories
Connect3 Marketing
Houston's Rising Stars: The Shabana Motors Life on Drive Initiative
DM Clinical Research
Paid Social Campaign for DM Clinical Research
Optidge
Meta Ads Campaign for The Telly Awards
Satori
Houston ISD Holiday Teacher Recruitment Paid Social Media Campaign
Photography
Adcetera
Logitech Drive to Win Pro Wheels Launch
Nathan Lindstrom Photography
This is our Why' - Employee Appreciation Campaign for Woman's Hospital of Texas
Radio
Kelsey-Seybold Clinic
"Medical Minute"
TV
KelseyCare Advantage
KelseyCare Advantage - “Get More Without Paying More”
METRO
Introducing METRORapid

Branding

Subcategory
Company
Campaign
Brand Guidelines / Style Guide
BrandExtract
S&B Brand Guidelines
Midway Creative Group
Brand Style Guide for The Smoke at Finn Hall
Space Center Houston
Space Center Houston Brand Guidelines
The Lee Group
Sterling Infrastructure - Sterling Corporate Brand Identity Guide
Branding: New Company or Organization
Adcetera
ABS Digital Solutions Rebrand Wavesight
Stacey E. Burke, P.C.
Branding for New Company: Applewhite Firm PLLC
t2ó | North America
Branding for New Brand Launch: Bonneval Waters
Corporate Identity (Three or more elements)
SNR Creative, LLC
Branding: When We Tri(al)
The Lee Group
Sterling Infrastructure - Sterling Brand Identity
Weatherford
Weatherford: The Energy of Innovation
Logo Design
BrandExtract
Transocean Safety Program Logo Design
Outreach Strategists
Logo for Harris County Resources for Children and Adults
Space Center Houston
Space Center Houston Logo
Stacey E. Burke, P.C.
Logo Design for Applewhite Firm PLLC
Wade Architectural Systems
New Logo Design for Wade Architectural Systems
Rebranding: Corporate or Organization Rebrand
Outreach Strategists
Rebranding - Harris County Resources for Children and Adults
Satori
FORGE Company Rebrand
Space Center Houston
Space Center Houston Brand Redesign
United Way of Greater Houston
Rebranding for United Way of Greater Houston
Univar Solutions
Foodology by Univar Solutions Rebranding Project

Communications & Public Relations

Subcategory
Company
Campaign
Annual Report
Kinetik ESG Report
Kinetik ESG Report
Lone Star College
Annual Report for Lone Star College
The Beacon
Gratitude Report for The Beacon
Case Studies / White Papers
Univar Solutions
The Future of Chemical and Ingredient Distribution: Bringing scale, reliability, and innovation to global markets
Copywriting
ADV Marketing
ADV Integrity's The Annual 2022
BrandExtract Insights Blog
BrandExtract Insights Blog
Crisis Communications
CKP
Protecting Brand Reputation in the Face of a Crisis
Internal Relations / Communications Program
BrandExtract
Transocean WorkSight Safety Program Launch
BrightSpot Creative
Sumter Utilities: Internal Communications Program
Cemex
Vertua Ambassador
Cornerstone Building Brands
One Shelter Strategy Rollout
LJA Engineering, Inc.
50th Anniversary Internal Campaign
Newsletter
METRO
METRO Connections Newsletter
University of Texas Medical Branch Marketing & Media Communications Office of Strategy & Communications
UTMB Health System Heartbeat Employee E-Newsletter
PR Campaign
CKP
Engaging Multicultural Youth
FAR Public Relations
BEAR Back-to-School PR Campaign
Harris County - Houston Sports Authority
PR Campaign for the Harris County - Houston Sports Authority
Univar Solutions
Univar Solutions Thought Leadership and Media Relations Program Launch
Social Responsibility Campaign/Program
Cumulus Media Houston
KRBE's Around H-Town Program - Ukraine Special
Mind Dance Marketing
Chick-fil-A Tri-State Together we can
The Lee Group
Sterling Infrastructure - Building a Better Tomorrow – The Sterling Way

Digital Marketing

Subcategory
Company
Campaign
Customer Relationship Management
One Foot Over
PCCA | New Member Journey Year 2
Email Communication: Campaign (Two or more)
BrandExtract
ManhattanLife Producer Spotlight Series Campaign
Lone Star College
Lone Star College Prospect to Applicant Communications
Google Analytics
TopSpot Internet Marketing
TopSpot Internet Marketing for EagleLIFT, Inc.: Utilizing Google Analytics to Drill Down Zip Codes
Marketing Automation
Cornerstone Building Brands
Order Status Notification Automation
Lone Star College
Lone Star College Marketing Automation
Rockin’ Pets, Rollin’ Vets Automated Marketing Campaign
Rockin’ Pets, Rollin’ Vets Automated Marketing Campaign
Weatherford
Firma Abandonment Solutions: Digital Marketing Automation
Paid Search Campaign: Large (over $10,000)
Cemex
Ready-Mix PPC
Marketing Refresh
Generated Targeted Leads for the Sales Team
Optidge
Paid Search Campaign for Nick's Plumbing & Air Conditioning
TopSpot Internet Marketing
TopSpot Internet Marketing for 44 Farms: 44 Farms Beefs Up Sales Year-Round with a Revised Paid Search Strategy
Paid Search Campaign: Medium ($1,000 - $10,000)
Marketing Refresh
Leads and Brand Visibility to Fuel the Sales Team
Paid Search Campaign: Small (under $1000)
BrightSpot Creative with Janie + June
Incarnate Word Academy: 2022 Application Deadline Final Push Campaign
Craig Group
Cleburne ISD Search Campaign
SEO
Craig Group
FV Recycling SEO Campaign
Marketing Refresh
Increasing Visibility for a Locally Owned Law Firm
Optidge
SEO Campaign for Ranger Guard
Savage Brands
Champion Fiberglass - SEO
Social Media Campaign
CKP
Real McDonald's Success Stories
Connect3 Marketing
Houston's Rising Stars: The Shabana Motors Life on Drive Initiative
Insperity
Thought Leadership Social Campaign
Satori
Houston ISD - Office of Talent Holiday Teacher Recruitment Social Media Campaign
SNR Creative, LLC
Social Media: When We Tri(al)

Diversity, Equity and Inclusion (DEI)

Subcategory
Company
Campaign
DEI: Internal Relations and Corporate Practices
Camden Property Trust
DEI Lives at Camden

Interactive, Multimedia & Video

Subcategory
Company
Campaign
Animation
AMPP
AMPP Annual Conference + Expo Call for Topics Animation
KelseyCare Advantage
KelseyCare Advantage - “Get Real” Television Commercial
VISION Production Group
Space Center Houston Rebrand Video
Video: Feature or Documentary
Stress Engineering Services
Video: The History of Stress Engineering Services - the first 50 years
Video: Marketing/Sales - Business-to-Business
ADV Marketing
D2 Integrity's Pipeline Things Podcast
SNR Creative, LLC
Video: Lightning Step
Video: Marketing/Sales - Business-to-Consumer
HP Inc.
HP + Bang & Olufsen brand partnership film.
Rockin’ Pets, Rollin’ Vets “Day in the Life” Video
Rockin’ Pets, Rollin’ Vets “Day in the Life” Video
Video: Marketing/Sales - Non Profit
Love Advertising
YMCA Greater Houston Video Campaign "Not a Place. A Purpose."
SNR Creative, LLC
Video: When We Tri(al)
VISION Production Group
Space Center Houston Rebrand Video
Video: Social Media
METRO
Commute Solutions
VideoEnvy
VideoEnvy Thursday Tips
Wood
Wood’s W Conference Wrap Up
Video: Special Event
2020 Exhibits
Hexagon Annual Town Hall Meeting
Wood
Wood’s Capital Markets Day Wrap Up
Video: You Tube Channel (Two or more videos)
HP inc.
2022 OMEN Challenge Series
METRO
METRO Matters
Webinar/Interactive/Multimedia Marketing Presentation
2020 Exhibits
GSFS Group Transformed
BrightSpot Creative
Rpharmy Kahoot! Lunch and Learn
HP inc.
HP Consumer Lifestyle photography

Marketing Campaign (Three or More Media Required)

Subcategory
Company
Campaign
Account Based Marketing
Cemex
Cement Business Services
Marketing Campaign: Business-to-Business
BlueByrd Strategic Sales & Marketing
Integrated Marketing Communications Campaign for SLB
BrandExtract
Milestone Sludgie Marketing Campaign
Cemex
Admixtures
Heritage Building Systems
Mini-Storage Marketing Campaign
HP inc.
ABM: Can your press do this?
LyondellBasell
B2B Marketing Campaign for LyondellBasell
One Foot Over
PCCA | Membership Campaign
Marketing Campaign: Business-to-Consumer
Adcetera
WellNow Physicians Immediate Care
Camden Property Trust
Camden Leasing Success
DECODE
St. Luke's Health | Oncology Campaign
Houston Chronicle
HoustonChronicle.com Brand Campaign
KelseyCare Advantage
KelseyCare Advantage - “Get More Without Paying More”
Marketing Campaign: Large Budget ($85,000+)
DECODE
St. Luke's Health | Cardiovascular Campaign
HP inc.
HP at Coachella
KelseyCare Advantage
KelseyCare Advantage - “Get More Without Paying More”
The University of Texas MD Anderson Cancer Center - Blood Growth Marketing Committee
Blood Donor Engagement & Growth Campaign
Marketing Campaign: Medium Budget ($15,000 - $85,000)
DECODE
Dignity Health Mercy Medical Group | Orthopedics Digital Media Campaign
DECODE
St. Luke's Health | US News & World Report Announcement Campaign
EWR DIGITAL
Marketing Campaign for Boy Scouts of America
Houston Chronicle
713 Day Digital Subscription Campaign
Millar, Inc.
Millar Medical Technology: Small Sensors, Big Ideas
Univar Solutions
Destination: Innovation Solution Centers Campaign
Marketing Campaign: New Market Segment
Love Advertising
Shell Energy Brand Campaign "We're Home"
Marketing Campaign: Non-Profit
Lone Star College
Marketing Campaign for Lone Star College
The Lee Group
Workforce Solutions Southeast Texas Digital Marketing Campaign for Job Seekers and Employers
The University of Texas MD Anderson Cancer Center - Clinical Growth Marketing Committee
Mammography Awareness & Growth Campaign
Marketing Campaign: Product Launch
CEMEX
Cement Business Services
Downhole | NOV
Product Launch Campaign for NOV's AgitatorZP
Marketing Campaign: Small Budget ($5,000 - $15,000)
Hardin-Francis Enterprises, LLC
Evolve or Stagnate – How Strategic Marketing Communication Enhanced a Client’s Reputation to Create New Opportunities
Midway Creative Group
Wellfest Marketing Campaign
One Foot Over
PCCA | Membership Campaign
Weatherford
Firma Abandonment Solutions: Small Budget Campaign
Micro Marketing Campaign (budget of $5,000 and under)
Satori
Houston ISD - Performance, Innovation, & Equity Tutor Corps Social Media Campaign
University of Houston Law Center
Law Center marks 75 years
Weatherford
Artificial Lift Solutions: Micro Budget Campaign

Marketing Research

Subcategory
Company
Campaign
Qualitative
AMPP
Qualitative Marketing Research for AMPP 2022
Creative Consumer Research/Austin Energy
Concept Testing: Modifying Driving Behaviors in Young Adults
Outreach Strategists
Marketing Research for The West Houston Institute (WHI) – an Innovation of Houston Community College
Outreach Strategists
Marketing Research: Texas Department of State Health Services (DSHS)
Quantitative
Creative Consumer Research
Concept Testing for a Pre-Recruitment Clinical Trial Campaign
Creative Consumer Research & Naskila Casino
Naskila Gaming Awareness and Perceptions Research
HP inc.
The Art and Science Marketing

Print Collateral & Direct Marketing

Subcategory
Company
Campaign
Company or Organization Brochure
EWR DIGITAL
3VVV Inc.- Print Collateral & Direct Marketing - Company or Organization Brochure
Insperity
Level of Care Playbook for Leaders
Direct Marketing
KelseyCare Advantage
KelseyCare Advantage - “Get More Without Paying More”
Product or Service Brochure
Insperity
Working with MidMarket Sales Operations
METRO
METRO curb2curb - New Hiram Clarke

Promotional Products, Packaging & POP

Subcategory
Company
Campaign
Point-Of-Purchase Display
HP Inc.
HP Nebraska Furniture Mart in-store destination
Product Packaging
DECODE
Love&Cookies | Product Packaging
Graphic Stylus LLC
Introducing Merch by Graphic Stylus
HP Inc.
Hp SitePrint Ink Supplied
Promotional Product
BrightSpot Creative
Safety Management Group Toolbox Safety Topics Card Deck
Graphic Stylus LLC
100 years with State Farm: A Sneakerhead's Dream
Graphic Stylus LLC
Leading Ladies in Tech: A Positive Impact

Special Event Marketing

Subcategory
Company
Campaign
Event promotion: Single event
BrandExtract
2022 HBMA Lantern Awards - Battle of the Brands
FAR Public Relations
Veteran's Day Cemetery Event Campaign
Houston Chronicle
2022 Salute to Nurses Awards
Insperity
InCompass 2022
The Lee Group
Brazos Towers - Ain’t We Got Fun!
The University of Texas MD Anderson Cancer Center
MD Anderson Cancer Center: 80th Anniversary Concert Celebration
Event promotion: Two or more events
Insperity
Fall Campaign 2022

Events, Tradeshows & Displays

Subcategory
Company
Campaign
Hybrid Events
Houston Chronicle
2022 Best of the Best Awards Gala
Insperity
Insperity Presence at 2022 Inc. 5000 Conference and Gala
Sara in the City, LLC on behalf of Venture Houston 2022
Venture Houston 2022
Public Display - Fixed
2020 Exhibits
Chevron Center for Education and Golf | Diagrammatic & Topographical Feature Wall
METRO
Eisenhower Bus Shelter Wrap
Space Center Houston
Space Center Houston Fixed Public Display
Tradeshow Exhibit: Large (500 sq. ft. or larger)
2020 Exhibits
Lowe's @ Apartmentalize 2022
2020 Exhibits
Nestlé @ NACS 2022
Tradeshow Exhibit: up to 500 sq. ft.
2020 Exhibits
2020 Exhibits @ ExhibitorLive 2022
Sara in the City, LLC on behalf of Harri
Service Project Booth Activation for Harri
The Lee Group
KelseyCare - KelseyCare Risky/Safe Displays

Websites

Subcategory
Company
Campaign
Blog
BrandExtract Insights Blog
BrandExtract Insights Blog
BrightSpot Creative
Rphmary Blog
Camden Property Trust
Simply Camden Blog
Marketing Refresh
Thought Leadership Content and Keyword Visibility
Landing Page
BrandExtract Holiday Card
BrandExtract Holiday Card
Cemex
Admixtures
DECODE
Hike The Good Hike | Website Landing Page
University of Texas Medical Branch Marketing & Media Communications Office of Strategy and Communications
University of Texas Medical Branch Health System Heartbeat Website
Website: Business-to-Business
BrandExtract
2021 Crestwood ESG Reporting Website
MBCI
New MBCI Website
Savage Brands
Champion Fiberglass Website
SteelBlue
SteelBlue B2B Website
Website: Business-to-Consumer
CKP
McHiring in Houston
Website: Most Improved
HexaGroup
Quest Integrity - Website Most Improved
Hollinden | Inbound & Strategists
The Rybar Group Website
Marketing Refresh
Improving Credibility and Supporting Revenue Growth
Midway Creative Group
NAIOP Houston - Most Improved New Website
TopSpot Internet Marketing
TopSpot Internet Marketing for Stainless Steel Products: New Website Strengthens Search Rankings and Leads
University of Houston, University Marketing and Communications
University of Houston, University Marketing and Communications Website Redesign
Website: Non-Profit
AMPP Sean Evans Sean Martin Morgan Stamm Rodman Sylestine
AMPP Education/Certification Web Pages Redesign
METRO
RideMETRO.org Website
Society of Petroleum Engineers International
SPE Energy Stream: Your One-Stop Shop for Trending Industry Content
Space Center Houston
Space Center Houston Website
United Way of Greater Houston
Website for United Way of Greater Houston
Visit Galveston
Visit Galveston – Launching VisitGalveston.com as Galveston's Official Destination Website
Website: Small Budget ($10,000 or less)
CKP
McHiring in Houston
Jessica Howell Consulting
Le Moment Capturer Website Design

AMA Members-Only Award Categories

Subcategory
Company
Campaign
Best Plan B
Matchstick
Matchstick’s Plan B: A New Pricing Model to Even Out Revenue and Build Stronger Client Relationships
Optidge
Meta Ads Campaign for Live Edge Slabs
University of Houston
University of Houston: 2022 Journey to the Top
Corporate Citizenship
2020 Exhibits
The Art of Overcoming Event - Raising Awareness on Human Trafficking
Maverick Marketing
The Lee Group
TLG - “The Herd 2022” – Turn to the Elephants.
Shoestring Marketing ($7,500 or less)
BrightSpot Creative with Janie + June
Incarnate Word Academy: 2022 Application Deadline Final Push Campaign
CKP
Cool Bev Summer with Dr Pepper
One Foot Over
PCCA | Membership Campaign
Optidge
Black Friday/Cyber Monday Campaign for Brian Gavin Diamonds

2023 Crystal Awards Sponsors

2023 Crystal Awards
crystalawards@amahouston.org