2024 Crystal Awards

Categories

Branding

  • Brand Guidelines / Style Guide
  • Logo Design
  • Corporate Identity (Three or more elements)
  • Branding: New Company or Organization
  • Rebranding: Corporate or Organization Rebrand
  • Illustration

Marketing Research

  • Qualitative
  • Quantitative

Communications & Public Relations

  • Speech
  • PR Campaign
  • Internal Relations/Communications Program
  • Newsletter
  • Annual Report
  • Feature Story
  • Technical Article or Writing
  • Social Responsibility Campaign/Program
  • Crisis Communications
  • Media Kit
  • Case Studies / White Papers
  • Copywriting
  • Culture (New!)

Special Event Marketing

  • Event promotion: Single event
  • Event promotion: Two or more events

Diversity, Equity, and Inclusion (DEI)

  • DEI: Internal Relations and Corporate Practices
  • DEI: Market Response

Websites

  • Website: Business-to-Business
  • Website: Business-to-Consumer
  • Website: Non-Profit
  • Website: Most Improved
  • Website: Small Budget ($10,000 or less)
  • Landing Page
  • Blog

Print Collateral & Direct Marketing

  • Direct Marketing
  • Technical Collateral: Catalog(s), Sales, or Data Sheet(s)
  • Product or Service Brochure
  • Company or Organization Brochure

Promotional Products, Packaging & POP

  • Promotional Product
  • Product Packaging
  • Point-Of-Purchase Display

Events, Tradeshows & Displays

  • Hybrid Events
  • Tradeshow Exhibit: up to 500 sq. ft.
  • Tradeshow Exhibit: Large (500 sq. ft. or larger)
  • Non-Tradeshow Promotional Exhibit
  • Public Display – Fixed

Digital Marketing

  • Artificial Intelligence (New!)
  • SEO
  • Paid Search Campaign: Small (under $1000)
  • Paid Search Campaign: Medium ($1,000 – $10,000)
  • Paid Search Campaign: Large (over $10,000)
  • Google Analytics
  • Social Media Campaign
  • Email Communication: Single
  • Email Communication: Campaign (Two or more)
  • Customer Relationship Management or Loyalty Program
  • Marketing Automation
  • Influencer Marketing (New!)

Interactive, Multimedia & Video

  • Animation
  • Experiential/Immersive Marketing (New!)
  • App
  • Webinar/Interactive/Multimedia Marketing Presentation
  • Video: Social Media
  • Video: YouTube Channel (Two or more videos)
  • Video: Special Event
  • Video: Marketing/Sales – Business-to-Business
  • Video: Marketing/Sales – Business-to-Consumer
  • Video: Marketing/Sales – Non Profit
  • Video: Feature or Documentary

Advertising

  • Paid Display: Billboard
  • Paid Display: Online
  • Paid Social Media: Single Ad
  • Paid Social Media: Campaign (two, or more ads)
  • Print Advertising
  • Radio
  • TV
  • Photography
  • Podcast (New!)

Marketing Campaign (three or more media required)

  • Marketing Campaign: New Market Segment
  • Marketing Campaign: Product Launch
  • Marketing Campaign: Business-to-Business
  • Marketing Campaign: Business-to-Consumer
  • Marketing Campaign: Non-Profit
  • Account Based Marketing (ABM)
  • Marketing Campaign: Large Budget ($85,000+)
  • Marketing Campaign: Medium Budget ($15,000 – $85,000)
  • Marketing Campaign: Small Budget ($5,000 – $15,000)
  • Micro Marketing Campaign (budget of $5,000 and under)
  • Political Marketing Campaign

AMA Members-Only Award Categories

Maverick Marketing

  • The best marketers dare themselves to think differently and demonstrate creativity, independence, grit, and guts. Maverick marketing prompts a unique response, and the nonconformists behind its creation are doing something that has never been done before. Regardless of the media leveraged, maverick marketing gets noticed.

Best Plan B

  • As marketers, we’re encouraged to take risks, and while sometimes these risks pay off in big ways, there are other times when great ideas just don’t pan out. That’s when Plan B comes in. We want to know about your Plan A, why it didn’t work out, and – most importantly – how your Plan B paid off BIG.

Corporate Citizenship

  • This one is for the do-gooders, the givers, those that believe great marketing can help make the world a better place. Tell us about your amazing marketing that helped better a particular community, organization, or society as a whole.Your entry can be a fundraising campaign for a particular organization or charity, a program put in place to bring awareness to a social or economic issue, or a sustainability campaign. The company or party that developed the program MUST be within the State of Texas, but the event or program can take place anywhere.

Shoestring Marketing ($7,500 or less)

  • Great things can be done with very little capital. Shoestring marketers stretch whatever budget they may have to create innovative campaigns that achieve great outcomes. Show us how you used your special talents and finesse to make the most of a small budget to achieve amazing results. This category is open to any manner of marketing, communications, PR, etc.

NEW! The Comeback Kid

  • Sometimes life gives you a second chance at greatness. The Comeback Kid entry is for the previous year’s Crystal entries (2023) that did not win a Crystal Award. If you feel the work you submitted deserves another look, submit it for Comeback Kid consideration. A few things to keep in mind:
    • Only work already submitted for Crystal Award 2023 is eligible. New work or entries earlier than the 2023 Crystal Awards are NOT eligible
    • All entries are considered under ONE category; there will be no segmentation by specialty or category
    • Just like for every other category, judges evaluate based on results and the overall impact of the work