Categories
Crystal Awards 2021
Awards Categories

Branding
- Brand Guidelines / Style Guide
- Logo Design
- Corporate Identity (Three or more elements)
- Branding: New Company or Organization
- Rebranding: Corporate or Organization rebrand
- New 2021: Illustration

Marketing Research
Qualitative
Quantitative

Print Collateral & Direct Marketing
- Direct Mail
- Product or Service Brochure
- Company or Organization Brochure
- Technical Collateral: Catalogs, Sales, Datasheets

Events, Trade Shows & Displays
- Exhibit or Display Design
- Tradeshow Exhibit (up to 500 sq. ft.)
- Tradeshow Exhibit (500 sq. ft. or larger)
- Non-Tradeshow Promotional Exhibit
- Fixed Installation (Lobby or public area)
- Virtual Event, Conference or Gala

Special Event Marketing
- Event promotion – single event
- Event promotion – two or more events
- Event promotion non-profit

Promotion Production, Packaging & POP
- Promotional Product: Single
- Promotional Product: Campaign (two or more)
- Product Packaging
- Point of Purchase (POP) Display

Marketing Campaign
- Marketing Campaign – New Market Segment
- Marketing Campaign – Product Launch
- Marketing Campaign: Business-to-Business
- Marketing Campaign: Business-to-Consumer
- Marketing Campaign: Non-profit
- Marketing Campaign: Large Budget ($85,000+)
- Marketing Campaign: Medium Budget ($15,001-85,000)
- Marketing Campaign: Small Budget ($5,00-15,000)
- Marketing Campaign: Micro (less than $5,000)
- NEW: Marketing Campain-Political
- NEW: Marketing Campaign-Account Based Marketing

NEW: Diversity, Equity, and Inclusion (DEI)
- DEI In Action: Social Media Activation
- DEI: Interal Relations and Corporate Practices
- DEI: Market response

Advertising
- Paid Display: Billboard
- Paid Display: Online
- Paid Social Media: Single ad
- Paid Social Media: Campaign (Two or more)
- Newspaper
- Magazine
- Radio
- TV
- Photography

INTERACTIVE, MULTIMEDIA & VIDEO
- Animation
- App
- Webinar/Interactive/Multimedia Marketing Presentation
- Video: Social Media
- Video: YouTube Channel
- Video: Special Event
- Video: Marketing/Sales – B2B
- Video: Marketing/Sales – B2C
- Video: Feature or Documentary
- Interactive/Multimedia Marketing Presentation

Communications & Public Relations
- Speech
- PR Campaign – Single Market
- PR Campaign – Multiple Markets
- PR Campaign – Non-profit, charity, cause
- Internal Relations/Communications Program
- Newsletter
- Annual Report
- Feature Story
- Technical Article
- Social Responsibility Campaign/Program
- Crisis Communications
- Media Kit
- Case Studies / White Papers
- Copywriting

Websites
- Website: Business-to-Business
- Website: Business-to-Consumer
- Website: Non-profit
- Website: Most Improved
- Website: Small Budget ($10,000 or less)
- Landing Page
- Blog

AMA Members-Only Awards
- NEW SPECIAL AWARD! The 2020 Resiliency Crystal Award
- Maverick Marketing
- Shoestring Marketing ($7,500 or less)
- Corporate Citizenship

Digital Marketing
- SEO
- Paid Search Campaigns: Small (under $1,000)
- Paid Search Campaigns: Medium ($1,000 – $10,000)
- Paid Search Campaigns: Large (over $10,000)
- Google Analytics
- Social Media Campaign
- Email Communication: Single
- Email Communication: Campaign (Two or more)
- Customer Relationship Management or Loyalty Program
- Marketing Automation
Contact Information:
crystalawards@amahouston.org
Entry Info
Entries Open: February 10, 2021
Entries Close: April 16, 2021
Finalists Announced: May 6, 2021