2023 Crystal Awards



  • Brand Guidelines / Style Guide
  • Logo Design
  • Corporate Identity (Three or more elements)
  • Branding: New Company or Organization
  • Rebranding: Corporate or Organization Rebrand
  • Illustration

Marketing Research

  • Qualitative
  • Quantitative

Communications & Public Relations

  • Speech
  • PR Campaign
  • Internal Relations/Communications Program
  • Newsletter
  • Annual Report
  • Feature Story
  • Technical Article or Writing
  • Social Responsibility Campaign/Program
  • Crisis Communications
  • Media Kit
  • Case Studies / White Papers
  • Copywriting

Special Event Marketing

  • Event promotion: Single event
  • Event promotion: Two or more events

Diversity, Equity, and Inclusion (DEI)

  • DEI: Internal Relations and Corporate Practices
  • DEI: Market Response


  • Website: Business-to-Business
  • Website: Business-to-Consumer
  • Website: Non-Profit
  • Website: Most Improved
  • Website: Small Budget ($10,000 or less)
  • Landing Page
  • Blog

Print Collateral & Direct Marketing

  • Direct Marketing
  • Technical Collateral: Catalog(s), Sales, or Data Sheet(s)
  • Product or Service Brochure
  • Company or Organization Brochure

Promotional Products, Packaging & POP

  • Promotional Product
  • Product Packaging
  • Point-Of-Purchase Display

Events, Tradeshows & Displays

  • Hybrid Conference, Gala, or Event
  • Tradeshow Exhibit: up to 500 sq. ft.
  • Tradeshow Exhibit: Large (500 sq. ft. or larger)
  • Non-Tradeshow Promotional Exhibit
  • Public Display – Fixed

Digital Marketing

  • SEO
  • Paid Search Campaign: Small (under $1000)
  • Paid Search Campaign: Medium ($1,000 – $10,000)
  • Paid Search Campaign: Large (over $10,000)
  • Google Analytics
  • Social Media Campaign
  • Email Communication: Single
  • Email Communication: Campaign (Two or more)
  • Customer Relationship Management or Loyalty Program
  • Marketing Automation

Interactive, Multimedia & Video

  • Animation
  • App
  • Webinar/Interactive/Multimedia Marketing Presentation
  • Video: Social Media
  • Video: YouTube Channel (Two or more videos)
  • Video: Special Event
  • Video: Marketing/Sales – Business-to-Business
  • Video: Marketing/Sales – Business-to-Consumer
  • Video: Marketing/Sales – Non Profit
  • Video: Feature or Documentary


  • Paid Display: Billboard
  • Paid Display: Online
  • Paid Social Media: Single Ad
  • Paid Social Media: Campaign (two, or more ads)
  • Newspaper
  • Magazine
  • Radio
  • TV
  • Photography

Marketing Campaign (three or more media required)

  • Marketing Campaign: New Market Segment
  • Marketing Campaign: Product Launch
  • Marketing Campaign: Business-to-Business
  • Marketing Campaign: Business-to-Consumer
  • Marketing Campaign: Non-Profit
  • Account Based Marketing (ABM)
  • Marketing Campaign: Large Budget ($85,000+)
  • Marketing Campaign: Medium Budget ($15,000 – $85,000)
  • Marketing Campaign: Small Budget ($5,000 – $15,000)
  • Micro Marketing Campaign (budget of $5,000 and under)
  • Political Marketing Campaign

AMA Members-Only Award Categories

Maverick Marketing

  • The best marketers dare themselves to think differently, demonstrate creativity, independence, grit and guts. Maverick marketing prompts a unique response, and the nonconformists behind its creation, are doing something that has never been done before. Regardless of the media leveraged, maverick marketing gets noticed.

Best Plan B

  • As marketers, we’re encouraged to take risks, and while sometimes these risks pay off in big ways, there are other times great ideas just don’t pan out. That’s when Plan B comes in. We want to know about your Plan A, why it didn’t work out, and–most important–how your Plan B paid off big.

Corporate Citizenship

  • This one is for the do-gooders, the givers, those that believe great marketing should never be limited to budget size and staff constraints. Tell us about the amazing marketing and creative services you donated to a charitable group or social organization’s marketing efforts.

Shoestring Marketing ($7,500 or less)

  • Great things can be done with very little capital. Shoestring marketers stretch whatever budget they may have to create innovative campaigns that achieve great outcomes. We dare you to show how you used your special talents and finesse to make the most of a small budget to achieve amazing results.

2023 Crystal Awards Sponsors

2023 Crystal Awards