Categories

 

Crystal Awards 2021

Awards Categories

Branding

  • Brand Guidelines / Style Guide
  • Logo Design
  • Corporate Identity (Three or more elements)
  • Branding: New Company or Organization 
  • Rebranding: Corporate or Organization rebrand
  • New 2021: Illustration

Marketing Research

Qualitative

Quantitative

Print Collateral & Direct Marketing

  • Direct Mail
  • Product or Service Brochure
  • Company or Organization Brochure
  • Technical Collateral: Catalogs, Sales, Datasheets

Events, Trade Shows & Displays

  • Exhibit or Display Design
  • Tradeshow Exhibit (up to 500 sq. ft.)
  • Tradeshow Exhibit (500 sq. ft. or larger)
  • Non-Tradeshow Promotional Exhibit
  • Fixed Installation (Lobby or public area)
  • Virtual Event, Conference or Gala

Special Event Marketing

  • Event promotion – single event
  • Event promotion – two or more events
  • Event promotion non-profit 

Promotion Production, Packaging & POP

  • Promotional Product: Single
  • Promotional Product: Campaign  (two or more)
  • Product Packaging
  • Point of Purchase (POP) Display

Marketing Campaign

  • Marketing Campaign – New Market Segment
  • Marketing Campaign – Product Launch
  • Marketing Campaign: Business-to-Business
  • Marketing Campaign: Business-to-Consumer
  • Marketing Campaign: Non-profit
  • Marketing Campaign: Large Budget ($85,000+)
  • Marketing Campaign: Medium Budget ($15,001-85,000)
  • Marketing Campaign: Small Budget ($5,00-15,000)
  • Marketing Campaign: Micro (less than $5,000)
  • NEW: Marketing Campain-Political
  • NEW: Marketing Campaign-Account Based Marketing

NEW: Diversity, Equity, and Inclusion (DEI)

  • DEI In Action: Social Media Activation
  • DEI: Interal Relations and Corporate Practices
  • DEI: Market response

Advertising

  • Paid Display: Billboard
  • Paid Display: Online
  • Paid Social Media: Single ad
  • Paid Social Media: Campaign (Two or more)
  • Newspaper 
  • Magazine 
  • Radio 
  • TV 
  • Photography

INTERACTIVE, MULTIMEDIA & VIDEO

  • Animation
  • App
  • Webinar/Interactive/Multimedia Marketing Presentation
  • Video: Social Media 
  • Video: YouTube Channel
  • Video: Special Event
  • Video: Marketing/Sales – B2B
  • Video: Marketing/Sales – B2C
  • Video: Feature or Documentary
  • Interactive/Multimedia Marketing Presentation

Communications & Public Relations

  • Speech
  • PR Campaign – Single Market
  • PR Campaign – Multiple Markets
  • PR Campaign – Non-profit, charity, cause
  • Internal Relations/Communications Program
  • Newsletter
  • Annual Report 
  • Feature Story
  • Technical Article
  • Social Responsibility Campaign/Program
  • Crisis Communications
  • Media Kit
  • Case Studies / White Papers
  • Copywriting

Websites

  • Website: Business-to-Business
  • Website: Business-to-Consumer
  • Website: Non-profit
  • Website: Most Improved
  • Website: Small Budget ($10,000 or less)
  • Landing Page
  • Blog

 

AMA Members-Only Awards

  • NEW SPECIAL AWARD! The 2020 Resiliency Crystal Award
  • Maverick Marketing
  • Shoestring Marketing ($7,500 or less)
  • Corporate Citizenship

Digital Marketing

  • SEO
  • Paid Search Campaigns: Small (under $1,000)
  • Paid Search Campaigns: Medium ($1,000 – $10,000)
  • Paid Search Campaigns: Large (over $10,000)
  • Google Analytics
  • Social Media Campaign
  • Email Communication: Single
  • Email Communication: Campaign (Two or more)
  • Customer Relationship Management or Loyalty Program
  • Marketing Automation 

Contact Information:

crystalawards@amahouston.org

Entry Info

Entries Open: February 10, 2021
Entries Close: April 16, 2021 EXTENDED to April 20, 2021 at midnight!
Finalists Announced: May 6, 2021