Why is there a price difference for members and non-members?

Value. For nearly 70 years, AMA Houston has been an essential community for marketers. We value our members and the talent they bring to our organization. We strive to give members the best networking and educational opportunities, which includes deep discounts for Crystal Awards, and our many other events.

In 2020, the American Marketing Association, of which AMA Houston is a chapter of, cut annual membership dues by 50%. Annual membership in AMA is now only $150. This is not a temporary discount, but the new membership price. By joining AMA today, you can not only take advantage of our discounted Crystal Awards entry fees, but you and your company will receive the full benefits of the AMA, including deep discounts to local AMA Houston events like the Crystal Awards, luncheons and our award-winning Academy programs. Your membership also gives you access to AMA’s national benefits including resources and tools, certification programs, training and conferences, affinity benefits, and much more. Join today here.  

Am I a Member?

To verify your membership, please email membersupport@ama.org.

Does AMA Houston verify membership for all Crystal Awards entries?

Yes. Before entries are assigned to judges, our membership team verifies each one against AMA’s membership database. Additional fees will be applicable for any person or company entering as a member that does not exist in our database.

I am responsible for entering our Crystal Awards entries, but I am not a member. However, my manager/coworker is.

That’s great! You may enter as Member and receive the entry fee discount. The person entering Crystal Awards does not have to be a member; however, at least one individual within your company or organization’s marketing department must be an AMA member. Group Membership is also available where your entire team can join for only $119/year.

Who are the judges and how are they selected?

Each year, we carefully vet and select our judging panel. Judges are always from outside of the Houston area and are recognized leaders in marketing, communications, PR, marketing research, and digital marketing and social media. They come from a diverse marketing background covering business to business, business to consumer and non-profit. The panel typically consists of CMOs, national AMA leaders or executives, nationally recognized agency leaders, authors, and marketing academics. 

Are there any new categories?

Yes. Each year, our Crystal Awards team makes edits and additions to the category line up to best reflect marketing trends. Additions we’ve made include: Diversity, Equity and Inclusion, with three sub categories covering market response, social media, and internal relations, and our Resiliency Award, which will focus on your company or client’s response to the global pandemic. We’ve also added Illustration, Virtual Conferences and Galas, Account Based Marketing (ABM), Political Marketing, and Micro Marketing Campaigns (>$5000).

Will there be an in-person gala for 2021?

Our short answer is YES. However, we are diligently following state and local safety protocols and if 2020 taught us anything, it’s that plans can change on a dime. We ask for your patience as we navigate the new year and the challenges – and opportunities – it brings. As of now, the in-person gala will take place on May 19 at Armadillo Palace and attendance is limited to finalists only. Each finalist company will have a set amount of seats they may purchase. If those banks of seats are not bought, we may consider opening ticket sales to the general public. Tickets for the gala will be first-come, first served and no seats are guaranteed until payment is received. Details about the event, including safety protocols will be sent to all registered gala attendees a week out from the event. Finalists will be notified by email on April 6 with a link to purchase seats.

I prefer to not attend in-person events yet. Will there be a way to watch from home?

Of course! We are planning to broadcast Crystal Awards 2021 live from Armadillo Palace, where we will include some exciting and interactive components to make our virtual attendees feel like they are at the in-person event. Virtual gala tickets go on sale April 6, with a portion of the proceeds going to the AMA Houston Penny Todd Scholarship fund. Be sure to follow AMA Houston on Facebook and sign up to receive our email alerts.

What are the entry dates and fees?

February 10 – March 25
AMA Members: $89/entry
Non-members: $139/entry **
DID YOU KNOW: the cost of AMA membership is now only $149. By joining AMA today, you can take advantage of our AMA member Crystal Award pricing. Join today here.  

March 26 – April 16
AMA Members: $119
Non-members: $189 ** 
DID YOU KNOW: the cost of AMA membership is now only $149. By joining AMA today, you can take advantage of our AMA member Crystal Award pricing. Join today here.
Any entries in process, but not completed and paid for by April 6, 2021 at 11:59 p.m. will be deleted from the entry system.

May 6, 2021

Contact Information:


Entry Info

Entries Open: February 10, 2021
Entries Close: April 16, 2021 EXTENDED to April 20, 2021 at midnight!
Finalists Announced: May 6, 2021