At this year’s Crystal Awards, we celebrate the powerful ripple of Impact generated by Houston’s marketing community. Impact is more than a moment; it’s the spark we ignite with each idea, connecting hearts, minds, and visions across Houston and beyond, creating a legacy that transcends the lifespan of any campaign. It’s the heartbeat of Houston’s spirit—a collective effort that fuels growth, community bonds, and resilience, illuminating the city’s potential for generations.