Volunteer Email Marketing Manager

Reports to: Crystal Awards Gala Chairs
Time Commitment: 2–3 hours per week (August–May, with more time during key communication periods)
Duration: Until event completion (Gala Date: [Insert Date])

Overview:
As the Email Marketing Volunteer, you’ll lead the charge in developing and executing email campaigns that inform, excite, and convert. You’ll work closely with the gala leadership team to ensure timely communication with members, sponsors, judges, and attendees through well-crafted emails that align with the gala’s brand and objectives.

Key Responsibilities:

• Plan and maintain a strategic email calendar to promote call for entries, sponsorships, ticket sales, and event updates
• Write, format, and schedule campaigns using platforms Mailchimp
• Collaborate with the creative team to incorporate branded visuals and CTAs
• Segment audiences and personalize content for sponsors, past winners, members, and media
• Track open/click-through rates and optimize performance
• Coordinate with social and PR leads for messaging alignment

Key Skills & Qualifications:

• Experience with email marketing platforms (Mailchimp, Constant Contact, or similar)
• Strong copywriting and editing skills
• Ability to analyze basic campaign metrics
• Excellent organization and scheduling abilities
• Eye for detail and consistency in tone and branding

Volunteer Benefits:

• Strengthen your skills in digital communication and campaign strategy
• Add high-visibility email marketing projects to your portfolio
• Connect with Houston’s marketing and creative community
• Recognition in gala materials and website
• Complimentary or discounted gala ticket (based on hours contributed)

*Must be an AMA Houston member

*Availability on Wednesdays 1PM-2PM