How to Enter

 

The AMA Houston Crystal Awards is the most prestigious marketing awards in Houston. Unlike many competitions, the Crystal Awards focuses on results. In fact, your results will count double! Entries include an in-depth write up answering OUR judge’s questions and submission of an ELECTRONIC art board showcasing your work. FINALIST ART BOARDS ARE LATER DISPLAYED IN OUR GALLERY AT THE GALA AND ONLINE.

2021 EARLY ENTRY PERIOD
February 10 – March 25
AMA Members: $89/entry
Non-members: $139/entry **DID YOU KNOW: the cost of AMA membership is now only $149. By joining AMA today, you can take advantage of our AMA member Crystal Award pricing. Join today here.  

2021 LATE ENTRY PERIOD
March 26 – April 20
AMA Members: $119
Non-members: $189 ** DID YOU KNOW: the cost of AMA membership is now only $149. By joining AMA today, you can take advantage of our AMA member Crystal Award pricing. Join today here.
Any entries in process, but not completed and paid for by April 20, 2021 at 11:59 p.m. will be deleted from the entry system.

FINALISTS ANNOUNCED 
May 6, 2021

Crystal Awards 2021

Entry Questions

Every entry must fully answer five (5) key questions:

  1. Situation/Challenge
  2. Objective
  3. Strategy/Tactics
  4. Message Alignment
  5. Results (double weighted)

Each question is scored from 1 (the lowest) to 10 (the highest). What separate Crystal Awards from other marketing prizes is that we not a beauty contest. To win a Crystal, you have to show the RESULTS. This is why the Results question is double weighted.

What was the core, basic problem to be solved or situation to be addressed by the entry?

(800 words max)

What was/were the objective(s) to address the situation or challenge?

(800 words max)

What was the strategy and which tactics (actions) were undertaken for achieving the objectives?

(800 words max)

How does the approach and tone of the creative message align with the target audience and support the stated objectives and strategies?

(800 words max)

Which results did this entry deliver? Did the entry meet its objective(s)?

(800 words max)

Crystal Awards 2021

Example Boards

Contact Information:

crystalawards@amahouston.org

Entry Info

Entries Open: February 10, 2021
Entries Close: April 16, 2021 EXTENDED to April 20, 2021 at midnight!
Finalists Announced: May 6, 2021