The AMA Houston Crystal Awards is the most prestigious marketing awards in Houston. Unlike many competitions, the Crystal Awards focuses on results. In fact, your results will count double! Entries include an in-depth write up answering OUR judge’s questions and submission of an ELECTRONIC art board showcasing your work. FINALIST ART BOARDS ARE LATER DISPLAYED IN OUR GALLERY AT THE GALA’S COCKTAIL RECEPTION.

KEY DATES and FEES for 2020

Entry Period:
Wednesday, February 5, 2020 – Wednesday April 30, 2020

Entry Fees:
EARLY ENTRY PERIOD*
February 5 – April  30
AMA Members: $89/entry
Non-members: $129/entry
*To receive this pricing, entries must be completed on or before April 30 at 11:59 p.m. Entries in process, but completed after April 30 will be subject to the late entry period fee.

LATE ENTRY PERIOD
May 1- May 7
AMA Members: $129/entry
Non-members: $179/entry
No entries accepted after May 7 at 11:59 a.m. Any entries in process, but not completed by May 7 at 11:59 p.m. will be deleted from the entry system.

Judging:

May 16, 2020
Crystal Award judges are selected by the AMA Executive Committee and Crystal Awards Host Committee. All judges are from outside the Houston area and make up the country’s top marketing thought leaders, CMOs, business owners, other AMA Chapter leaders, marketing educators and authors. Judges’ decisions are final.

Finalists Announced:
May 20, 2020

Awards Show:
Thursday, June 18, 2019
The Hobby Center for the Performing Arts
800 Bagby Street
Houston, Texas 77002

Cocktail Reception and Finalist Gallery Viewing:
6:00 p.m. – 7:00 p.m.

Seated dinner with entertainment, and awards presentation
7:00 p.m. – 9:00 p.m.

 

Crystal Awards 2020

Awards Categories

Branding

  • Brand Guidelines / Style Guide
  • Logo Design
  • Corporate Identity (Three or more elements)
  • Branding: New Company or Organization 
  • Rebranding: Corporate or Organization rebrand

Marketing Research

Qualitative

Quantitative

Print Collateral & Direct Marketing

  • Direct Mail: Single item
  • Direct Mail (Two or more pieces)
  • Sales/Data Sheet
  • Product or Service Brochure (Single)
  • Product or Service Brochure (Two or more)
  • Product or Service Catalog
  • Company or Organization Brochure

Trade Shows & Displays

  • Exhibit or Display Design
  • Display / Tradeshow Exhibit Small (100 sq. ft. or less)
  • Tradeshow Exhibit: Medium (101 to 500 sq. ft.)
  • Tradeshow Exhibit: Large (500 sq. ft. or larger)
  • Non-Tradeshow Promotional Exhibit
  • Fixed Installation (Lobby or public area)

Special Event Marketing

  • Event promotion – single event
  • Event promotion – Two or more events
  • Event promotion non-profit – single event
  • Event promotion non-profit – Two or more events

Promotion Production, Packaging & POP

  • Promotional Product: Single
  • Promotional Product: Campaign  (three or more)
  • Product Packaging
  • Point of Purchase (POP) Display

Marketing Campaign (3+ Media)

  • Marketing Campaign – New Market Segment
  • Marketing Campaign – Product Launch
  • Marketing Campaign: Business-to-Business
  • Marketing Campaign: Business-to-Consumer
  • Marketing Campaign: Non-profit
  • Marketing Campaign: Large Budget ($150,001+)
  • Marketing Campaign: Medium Budget ($25,000 – $150,000)
  • Marketing Campaign: Small Budget (Under $25,000)

Advertising

  • Outdoor: Single 
  • Outdoor: Campaign
  • Paid Social Media: Single ad
  • Paid Social Media: Campaign (Two or more)
  • Newspaper Single
    Newspaper Campaign (Two or more)
  • Magazine Single
  • Magazine Campaign (Two or more)
  • Radio Single
  • Radio Campaign (Two or more)
  • TV Single 
  • TV Campaign (Two or more)
  • Radio
  • Display: Single (Static or Animated)
  • Display: Campaign (2 or more – Static or Animated)

INTERACTIVE, MULTIMEDIA & VIDEO

  • Animation
  • Video: Feature or Documentary
  • Interactive/Multimedia Marketing Presentation
  • App
  • Webinar/Interactive/Multimedia
  • Marketing Presentation
  • Video: Social Media (Facebook, LinkedIn, Twitter, Instagram)
  • Video: You Tube (single)
  • Video: You Tube Channel (two or more)
  • Video: Special Event
  • Video: Marketing/Sales – Business-to-Business
  • Video: Marketing/Sales – Business-to-Consumer

Public Relations/ Communications

  • Speech
  • PR Campaign – Single Market
  • PR Campaign – Multiple Markets
  • PR Campaign – Non-profit, charity, cause
  • Internal Relations/Communications Program
  • Newsletter
  • Annual Report (Public company)
  • Annual Report (Non-Profit)
  • Feature Story
  • Technical Article
  • Social Responsibility
  • Campaign/Program
  • Crisis Communications
  • Media Kit
  • Case Studies / White Papers
  • Copywriting

Websites

  • Website: Business-to-Business
  • Website: Business-to-Consumer
  • Website: Non-profit
  • Website: Most Improved
  • Website: Small Budget ($10,000 or less)
  • Landing Page
  • Blog

 

Special Members-Only Awards

  • Maverick Marketing
  • Shoestring Marketing ($7,500 or less)
  • Corporate Citizenship
  • Best Plan B

Digital Marketing

  • Digital A/B Testing 
  • SEO
  • Paid Search Campaigns: Small (under $1,000)
  • Paid Search Campaigns: Medium ($1,000 – $10,000)
  • Paid Search Campaigns: Large (over $10,000)
  • Google Analytics
  • Social Media Campaign: Business-to-Business
  • Social Media Campaign: Business-to-Consumer
  • Social Media Campaign: Non-profit
  • Email Communication: Single
  • Email Communication: Campaign (Two or more)
  • Customer Relationship Management or Loyalty Program
  • Marketing Automation 

Contact Information:

president@amahouston.org
crystalawards@amahouston.org

Entry Info

Entries Open: February 3, 2020
Entries Close: May 7, 2020
Finalists Announced: May 20, 2020