Categories

 

Crystal Awards 2020

Awards Categories

Branding

  • Brand Guidelines / Style Guide
  • Logo Design
  • Corporate Identity (Three or more elements)
  • Branding: New Company or Organization 
  • Rebranding: Corporate or Organization rebrand

Marketing Research

Qualitative

Quantitative

Print Collateral & Direct Marketing

  • Direct Mail: Single item
  • Direct Mail (Two or more pieces)
  • Sales/Data Sheet
  • Product or Service Brochure (Single)
  • Product or Service Brochure (Two or more)
  • Product or Service Catalog
  • Company or Organization Brochure

Trade Shows & Displays

  • Exhibit or Display Design
  • Display / Tradeshow Exhibit Small (100 sq. ft. or less)
  • Tradeshow Exhibit: Medium (101 to 500 sq. ft.)
  • Tradeshow Exhibit: Large (500 sq. ft. or larger)
  • Non-Tradeshow Promotional Exhibit
  • Fixed Installation (Lobby or public area)

Special Event Marketing

  • Event promotion – single event
  • Event promotion – Two or more events
  • Event promotion non-profit – single event
  • Event promotion non-profit – Two or more events

Promotion Production, Packaging & POP

  • Promotional Product: Single
  • Promotional Product: Campaign  (three or more)
  • Product Packaging
  • Point of Purchase (POP) Display

Marketing Campaign (3+ Media)

  • Marketing Campaign – New Market Segment
  • Marketing Campaign – Product Launch
  • Marketing Campaign: Business-to-Business
  • Marketing Campaign: Business-to-Consumer
  • Marketing Campaign: Non-profit
  • Marketing Campaign: Large Budget ($150,001+)
  • Marketing Campaign: Medium Budget ($25,000 – $150,000)
  • Marketing Campaign: Small Budget (Under $25,000)

Advertising

  • Outdoor: Single 
  • Outdoor: Campaign
  • Paid Social Media: Single ad
  • Paid Social Media: Campaign (Two or more)
  • Newspaper Single
    Newspaper Campaign (Two or more)
  • Magazine Single
  • Magazine Campaign (Two or more)
  • Radio Single
  • Radio Campaign (Two or more)
  • TV Single 
  • TV Campaign (Two or more)
  • Radio
  • Display: Single (Static or Animated)
  • Display: Campaign (2 or more – Static or Animated)

INTERACTIVE, MULTIMEDIA & VIDEO

  • Animation
  • Video: Feature or Documentary
  • Interactive/Multimedia Marketing Presentation
  • App
  • Webinar/Interactive/Multimedia
  • Marketing Presentation
  • Video: Social Media (Facebook, LinkedIn, Twitter, Instagram)
  • Video: You Tube (single)
  • Video: You Tube Channel (two or more)
  • Video: Special Event
  • Video: Marketing/Sales – Business-to-Business
  • Video: Marketing/Sales – Business-to-Consumer

Public Relations/ Communications

  • Speech
  • PR Campaign – Single Market
  • PR Campaign – Multiple Markets
  • PR Campaign – Non-profit, charity, cause
  • Internal Relations/Communications Program
  • Newsletter
  • Annual Report (Public company)
  • Annual Report (Non-Profit)
  • Feature Story
  • Technical Article
  • Social Responsibility
  • Campaign/Program
  • Crisis Communications
  • Media Kit
  • Case Studies / White Papers
  • Copywriting

Websites

  • Website: Business-to-Business
  • Website: Business-to-Consumer
  • Website: Non-profit
  • Website: Most Improved
  • Website: Small Budget ($10,000 or less)
  • Landing Page
  • Blog

 

Special Members-Only Awards

  • Maverick Marketing
  • Shoestring Marketing ($7,500 or less)
  • Corporate Citizenship
  • Best Plan B

Digital Marketing

  • Digital A/B Testing 
  • SEO
  • Paid Search Campaigns: Small (under $1,000)
  • Paid Search Campaigns: Medium ($1,000 – $10,000)
  • Paid Search Campaigns: Large (over $10,000)
  • Google Analytics
  • Social Media Campaign: Business-to-Business
  • Social Media Campaign: Business-to-Consumer
  • Social Media Campaign: Non-profit
  • Email Communication: Single
  • Email Communication: Campaign (Two or more)
  • Customer Relationship Management or Loyalty Program
  • Marketing Automation 

Contact Information:

president@amahouston.org
crystalawards@amahouston.org

Entry Info

Entries Open: February 10, 2021
Entries Close: April 23, 2021
Finalists Announced: May 2, 2021