Categories
Crystal Awards 2020
Awards Categories

Branding
- Brand Guidelines / Style Guide
- Logo Design
- Corporate Identity (Three or more elements)
- Branding: New Company or Organization
- Rebranding: Corporate or Organization rebrand

Marketing Research
Qualitative
Quantitative

Print Collateral & Direct Marketing
- Direct Mail: Single item
- Direct Mail (Two or more pieces)
- Sales/Data Sheet
- Product or Service Brochure (Single)
- Product or Service Brochure (Two or more)
- Product or Service Catalog
- Company or Organization Brochure

Trade Shows & Displays
- Exhibit or Display Design
- Display / Tradeshow Exhibit Small (100 sq. ft. or less)
- Tradeshow Exhibit: Medium (101 to 500 sq. ft.)
- Tradeshow Exhibit: Large (500 sq. ft. or larger)
- Non-Tradeshow Promotional Exhibit
- Fixed Installation (Lobby or public area)

Special Event Marketing
- Event promotion – single event
- Event promotion – Two or more events
- Event promotion non-profit – single event
- Event promotion non-profit – Two or more events

Promotion Production, Packaging & POP
- Promotional Product: Single
- Promotional Product: Campaign (three or more)
- Product Packaging
- Point of Purchase (POP) Display

Marketing Campaign (3+ Media)
- Marketing Campaign – New Market Segment
- Marketing Campaign – Product Launch
- Marketing Campaign: Business-to-Business
- Marketing Campaign: Business-to-Consumer
- Marketing Campaign: Non-profit
- Marketing Campaign: Large Budget ($150,001+)
- Marketing Campaign: Medium Budget ($25,000 – $150,000)
- Marketing Campaign: Small Budget (Under $25,000)

Advertising
- Outdoor: Single
- Outdoor: Campaign
- Paid Social Media: Single ad
- Paid Social Media: Campaign (Two or more)
- Newspaper Single
Newspaper Campaign (Two or more) - Magazine Single
- Magazine Campaign (Two or more)
- Radio Single
- Radio Campaign (Two or more)
- TV Single
- TV Campaign (Two or more)
- Radio
- Display: Single (Static or Animated)
- Display: Campaign (2 or more – Static or Animated)

INTERACTIVE, MULTIMEDIA & VIDEO
- Animation
- Video: Feature or Documentary
- Interactive/Multimedia Marketing Presentation
- App
- Webinar/Interactive/Multimedia
- Marketing Presentation
- Video: Social Media (Facebook, LinkedIn, Twitter, Instagram)
- Video: You Tube (single)
- Video: You Tube Channel (two or more)
- Video: Special Event
- Video: Marketing/Sales – Business-to-Business
- Video: Marketing/Sales – Business-to-Consumer

Public Relations/ Communications
- Speech
- PR Campaign – Single Market
- PR Campaign – Multiple Markets
- PR Campaign – Non-profit, charity, cause
- Internal Relations/Communications Program
- Newsletter
- Annual Report (Public company)
- Annual Report (Non-Profit)
- Feature Story
- Technical Article
- Social Responsibility
- Campaign/Program
- Crisis Communications
- Media Kit
- Case Studies / White Papers
- Copywriting

Websites
- Website: Business-to-Business
- Website: Business-to-Consumer
- Website: Non-profit
- Website: Most Improved
- Website: Small Budget ($10,000 or less)
- Landing Page
- Blog

Special Members-Only Awards
- Maverick Marketing
- Shoestring Marketing ($7,500 or less)
- Corporate Citizenship
- Best Plan B

Digital Marketing
- Digital A/B Testing
- SEO
- Paid Search Campaigns: Small (under $1,000)
- Paid Search Campaigns: Medium ($1,000 – $10,000)
- Paid Search Campaigns: Large (over $10,000)
- Google Analytics
- Social Media Campaign: Business-to-Business
- Social Media Campaign: Business-to-Consumer
- Social Media Campaign: Non-profit
- Email Communication: Single
- Email Communication: Campaign (Two or more)
- Customer Relationship Management or Loyalty Program
- Marketing Automation
Contact Information:
president@amahouston.org
crystalawards@amahouston.org
Entry Info
Entries Open: February 10, 2021
Entries Close: April 23, 2021
Finalists Announced: May 2, 2021