2022 Crystal Awards

Congratulations, Winners!

Congratulations to the 2022 Crystal Awards finalists and winners! You provided work beyond our imagination, and we want to thank you for immersing yourself into the AMAverse.

Winners

Advertising

Subcategory
Company
Campaign
Magazine
Insperity
The Insperity guide to HR outsourcing
Paid Display: Billboard
Craig Group
Billboard Campaign to Boost for Mental Health: the Houston Hope Line
Paid Display: Online
Rice University
U.S. News & World Report Awareness Campaign
Paid Social Media: Campaign
Optidge
Facebook Ad Campaign for Allied Siding & Windows
Photography
CKP
McDonald’s Statewide Hiring Campaign
Radio
Kelsey-Seybold Clinic
"Medical Minute" radio series for Kelsey-Seybold Clinic
TV
Insperity
Nothing Seems Impossible TV Commercials

Branding

Subcategory
Company
Campaign
Brand Guidelines / Style Guide
Insperity
Insperity Brand Guide Platform
Branding: New Company or Organization
BrandExtract
CF Financial
Corporate Identity
EWR Digital
BitWallet Corporate Identity
Illustration
Satori
Tx Dept of Housing and Community Affairs - illustration
Logo Design
Satori
Beef and Bones Logo
Rebranding: Corporate/Organization Rebrand
S&P Global Commodity Insights
Rebranding Campaign for S&P Global's Platts Dimensions Pro

Communications & Public Relations

Subcategory
Company
Campaign
Annual Report: Non Profit
Greater Houston Partnership
Annual Report
Annual Report: Public Company
Phillips 66
Phillips 66 2021 Human Capital Management Report
Case Studies / White Papers
Greater Houston Partnership
Energy Transition Report
Copywriting
BrightSpot Creative
Irby - 75th Anniversary Book
Crisis Communications
Camden Property Trust
Camden Property Trust - Crisis Communications - Winter Storm 2021
Internal Relations / Communications Program
University of Houston
Strategic Plan: Together, We Rise. Together, We Soar. for the University of Houston
PR Campaign – Non-profit
Integrate Agency
Paige Chaisson
Social Responsibility
Houston Texans
Houston Texans Social Responsibility: Inspire Change and BOLD Awards

Digital Marketing

Subcategory
Company
Campaign
Customer Relationship Management
PCCA
PCCA New Member Journey
Email Communication: Campaign
BrightSpot Creative
Rpharmy - Rhazdrugs Email Campaign
Google Analytics
TopSpot Internet Marketing
Cornerstone Building Brands Google Analytics Program
Marketing Automation
LiquidFrameworks
LiquidFrameworks MQL to SAL Automation
Paid Search Campaign: Large
Optidge
Paid Search Campaign for Layher
Paid Search Campaign: Medium
Optidge
Paid Search Campaign for Rollac
SEO
Hartman Income REIT Management, Inc.
Hartman REIT: Digital Marketing & SEO
Social Media Campaign
University of Houston
March Madness

Diversity, Equity and Inclusion (DEI)

Subcategory
Company
Campaign
DEI: Market Response
GoCo.io
GoCo's DEI Hackathon

Events, Tradeshows & Displays

Subcategory
Company
Campaign
Public Display - Fixed
Innovative Environments | The Gibson Group Ltd
Ship to Shore - Galveston Historical Foundation
Tradeshow Exhibit: Large
AMPP
AMPP Booth for Annual Conference
Tradeshow Exhibit
GoCo.io
The GoCo Experience
Virtual Conference and Events
Weatherford
WESC Digital Conference: Virtual Gala Event

Interactive, Multimedia & Video

Subcategory
Company
Campaign
Animation
Phillips 66
Phillips 66 2021 First Quarter Earnings
App
University of Houston
UH Go
Video: Feature or Documentary
Houston Texans
Houston Texans Video Series: Puro Texans
Marketing/Sales Video - Business-to-Consumer
VISION Production Group
Houston Botanic Garden 2021 Marketing and Awareness Campaign Video
Marketing/Sales Video - Non Profit
VISION Production Group
Houston Botanic Garden 2021 Marketing and Awareness Campaign Video
Video: Social Media
CKP
Real McDonald’s Success Stories
Video: Special Event
University of Houston
President's Fall Address
Video: YouTube Channel
METRO
METRO Super Duty Jobs
Webinar
Society of Petroleum Engineers
SPE Live: Finding New Engagement During a Pandemic

Marketing Campaign (Three or More Media Required)

Subcategory
Company
Campaign
Account Based Marketing
LiquidFrameworks
LiquidFrameworks "The OFS Company" ABM Campaign
Marketing Campaign: Business-to-Business
LiquidFrameworks
LiquidFrameworks FieldFX Modules Campaign
Marketing Campaign: Business-to-Consumer
CHI St. Vincent Arkansas
National Patient Engagement for CHI St. Vincent Arkansas
Marketing Campaign: Large Budget
Rice University
U.S. News & World Report Awareness Campaign
Marketing Campaign: Medium Budget
DECODE
Healthy Resolutions for St. Luke's Health System
Marketing Campaign: New Market Segment
CEMEX
CEMEX Vertua Rollout
Marketing Campaign: Non-Profit
Rice University
U.S. News & World Report Awareness Campaign
Marketing Campaign: Product Launch
CEMEX
CEMEX Vertua Rollout
Micro Marketing Campaign
CEMEX
Customer Thank You Kit
Political Marketing Campaign
Craig Group
Going digital for Katy ISD Bond Awareness Campaign

Marketing Research

Subcategory
Company
Campaign
Qualitative
Creative Consumer Research & Gulf Coast Regional Blood Center
Large Scale Blood Donor Research
Quantitative
GoCo.io
GoCo's State of HR Report: The Great Resignation

Print Collateral & Direct Marketing

Subcategory
Company
Campaign
Company or Organization Brochure
Phillips 66
Phillips 66 2021 Sustainability Report
Product or Service Brochure
Insperity
Wellbeing brochure
Technical Collateral
Insperity
Insperity® Workforce Optimization® Overview PPT

Promotional Products, Packaging & POP

Subcategory
Company
Campaign
Product Packaging
DECODE
Branding for Love&Cookies
Promotional Product: Single
BrightSpot Creative
Irby Construction 75th Anniversary Book

Special Event Marketing

Subcategory
Company
Campaign
Event promotion: Single event
CKP
Celebrating Houston's Ritmo Y Color
Event promotion: Two or more events
Weatherford
Geothermal Energy: Special Virtual Industry Events

Websites

Subcategory
Company
Campaign
Blog
Camden Property Trust
Simply Camden Blog
Landing Page
CEMEX
Admixtures Landing Page
Website: Business-to-Business
Aldridge
Aldridge Website Redesign
Website: Business-to-Consumer
Camden Property Trust
Camdenliving.com Reimagined
Website: Most Improved
TopSpot Internet Marketing
Braemar Building Systems' Most Improved Website
Website: Non-Profit
Lone Star College
Lone Star College Foundation Website
Website: Small Budget
Hollinden | inbound + strategists
Aguiar Cabrera Maceo Website Redesign

AMA Members-Only Award Categories

Subcategory
Company
Campaign
Corporate Citizenship
Craig Group
A Boost for Mental Health: the Houston Hope Line
Maverick Marketing
Rice University
U.S. News & World Report Awareness Campaign
Shoestring Marketing
CKP
Influencing Excitement for MyMcDonald’s Rewards

Judges' Choice 2022

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Crystal Awards winners can order duplicate trophies for your organization, clients, or personal trophy case.

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